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WHO WE ARE

David Treatman Creative is an Award-winning production company led by principal David Treatman. With his first Off-Broadway credit at 19 and his first Broadway syndication at 20, David Treatman is widely heralded as one of the most successful independent producers of his generation. A Columbia University “Great Grad," David Treatman has produced over 50 projects in 5 years on new and traditional platforms. With projects spanning the globe, David Treatman Creative is a dynamic international enterprise with the flexibility, human resources, and creativity to charter new entertainment landscapes, while remaining grounded by extensive experience in traditional models.
 
The company is committed to developing and investing in novel entertainment from screen to stage and beyond. With a growing roster of employees and services, David Treatman Creative is prepared to guide any project to its best and most strategic iteration.

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WHAT WE DO

David Treatman Creative holds the rights to more than 30 projects in various stages of development. The team brings their wealth of knowledge working across the entertainment industry to evaluate each project’s needs, and guide pieces toward their most strategic debut. At its core, David Treatman Creative incubates both story and artist through personal & financial investment in its success.

Once presented, David Treatman Creative continues to expand and exploit intellectual property to maximize returns for investors and artists alike. The company provides a portion of its services for hire to help support these independent productions, including music production services, Executive producer services for the stage, and a rapidly growing podcast production arm, which earned the company a Webby Award (Propaganda the Podcast Musical) and a Webby Honor (The World to Come) in its first year.

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MEET THE TEAM

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David Treatman

FOUNDER  |  PRINCIPAL

David founded David Treatman Creative following a disappointing realization that many producers are disconnected from the creative development of new work. Working at other theatrical enterprises, David saw firsthand how disparate the concerns of artists and producers often are in the entertainment industry.

 

Rooted in a belief that fresh storytelling – supported by artistically-minded production – yields the most viable work both commercially and critically, David set about constructing a proprietary workflow that reduced developmental and production costs of new titles, while empowering artists with tools to hone their work. Refining these processes project after project, David has been able to produce albums at 50% of the usual cost, vest in subsidiary rights participation at lower thresholds, and stretch developmental dollars to launch more productions in a shorter period of time.

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Max Johnson

EXECUTIVE PRODUCER

Max is an executive producer at David Treatman Creative, drawing on skills honed in entrepreneurship to elevate theater, film, and new media projects. As an operator, he has grown multiple businesses from idea-stage to 20k+ monthly active users, and has mentored founders at accelerators large and small.

 

As an investor, he has driven early-stage venture capital deals ranging from $1 - 10m across a variety of sectors, including healthcare & wellness, consumer retail, and future of work. Max brings a deep background in professional acting and music to bear in his production career. Alongside producing, Max works as a consultant at the Boston Consulting Group in New York.

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Noa Spero

ASSOCIATE PRODUCER

Noa is currently in her junior year at the University of Pennsylvania, working towards a degree in Theatre Arts. She has extensive experience working in theatre, especially in social media, writing, and research. She specifically loves discussing her favorite Sondheim shows and could spend hours explaining why Annaleigh Ashford was the best Dot to grace Broadway. She finds specific pleasure learning everything she possibly can from any given experience, including working for David Treatman Creative.  

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Michael Coleman

ASSOCIATE PRODUCER

Michael is a graduate of the University of Pennsylvania’s Wharton School and Law School. He practiced as a corporate/securities lawyer and as a partner at Pepper Hamilton. After a successful legal career, Michael was the first partner to leave a large law firm to join the then fledgling legal search industry. Michael became one of the nascent industry’s leaders.

His lifelong passion was in theater. Michael was a founder of Philadelphia Volunteer Lawyers for the Arts, served on the Board of Directors of the Greater Philadelphia Cultural Alliance, as a trustee of the University of the Arts and, finally, as a Board member of two theater companies, the Philadelphia Drama Guild and the Philadelphia Theatre Company (PTC). Michael was on the PTC Board for 15 years and also served as PTC President and Board Co-Chair.

In recent years, Michael focused on his interest in producing theater. To date, he has served as an Associate Producer for After Orlando (PTC), The Soap Myth starring Ed Asner and Dancing With Giants starring Tovah Feldshuh. After meeting David, Michael invested in a partnership David created to serve as a producer in the 2018 Tony award winning Broadway revival of Angels in America. Michael is thrilled to bring his legal, business and management experience to the DTC team to continue his interest and experience in producing.

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JiYeon Kwon

ASSOCIATE PRODUCER

JiYeon is a senior at Columbia studying Information Science and Human-Centered Design. With her education and work experiences in quantitative and qualitative research in settings ranging from academia to startups to big corporates, she provides insights key to business growth and innovation driven by human-centered design research and analytics. Her passion lies in the intersection of business strategy and ethnography.

 
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Jonathan Silverman

ASSISTANT PRODUCER

Jonathan Silverman is an assistant producer at David Treatman Creative with a strong background in economics, music, and theater. He has previously worked in video production and communication. As a student at Columbia University, he acted, produced, and directed plays on campus, all while simultaneously pursuing a rigorous dual degree. Jonathan loves to marry his management skills acquired as a multifaceted upstart with his interest in finance and theater across David Treatman Creative’s developmental slate.

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Ethan Steimel

ASSOCIATE PRODUCER

A lighting designer by training, Ethan has been working with David to break up theatrical syndications for smaller investors since 2018. With a mission to teach and encourage artists to become involved in the business end of their work, Ethan assists in cultivating sound investments for artists and pulling them into David Treatman Creative’s educational programs.

 

Ethan currently hosts a podcast called “Artistic Finance” where that mission is made available for public consumption.

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Melissa Edelblum

CONSULTING PRODUCER

Melissa has worked in production for film, television, and theater since 2012. Today, Melissa has emerged as a leader in social media management and strategy. Specializing in digital strategy for TV shows and A-list talent, Melissa works with major television networks to develop and execute engaging talent-focused social media strategies and campaigns.

 

Melissa has also produced several Off-Broadway shows, New York workshops and readings. Melissa has been with David Treatman Creative since 2017, and has had a hand in growing David Treatman Creative’s robust podcasting production services.

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Corey Steinfast

CONSULTING PRODUCER

Corey is the Director of Sales at Broadway Plus. Previously, Corey spent four years on the Sales & Ticketing team at Disney Theatrical Group. Prior to Disney, Corey held General and Company Management roles at Manhattan Theatre Club, the National Theatre, PW Productions, and 321 Theatrical Management. Corey oversees Broadway Plus’s robust portfolio of sales strategy initiatives, including strategic partnerships & planning, corporate events, and revenue management.

Corey brings his current, robust knowledge of the theater landscape to help shape the strategy of David Treatman Creative's developmental pursuits and partnerships.